Al-Futtaim BYD KSA Unveils the SHARK 6: Saudi Arabia's First-Ever Plug-in Hybrid Pickup

The all-new PHEV pickup introduces BYD’s game-changing DMO Super Hybrid Off-road Platform to the Kingdom, delivering V8-equivalent power, unparalleled efficiency, and a new standard of luxury.

RIYADH, SAUDI ARABIA – October 1, 2025 –Al-Futtaim BYD KSA, the official distributor of BYD, a global tech leader and pioneer in New Energy Vehicles (NEVs), has officially launched the highly anticipated BYD SHARK 6, Saudi Arabia's first-ever plug-in hybrid (PHEV) pickup. As the global pickup market expands, the SHARK 6 arrives as a game-changing addition, seamlessly blending commercial utility with premium passenger comfort.

Positioned as a premium, versatile lifestyle vehicle, the BYD SHARK 6 is engineered to meet the evolving demands of modern drivers. It leverages BYD’s pioneering PHEV technology, combining the convenience of traditional refuelling with the high performance, efficiency, and sustainability of electric propulsion. This innovative approach aligns with the objectives of Saudi Vision 2030, supporting a cleaner and more diversified energy future.  
 
"The launch of the BYD SHARK 6 Super Hybrid marks a pivotal step in redefining mobility in the Kingdom," said Jerome Saigot, Managing Director of Al-Futtaim BYD in KSA. "It’s more than a vehicle, it’s a statement of power, innovation, and sustainable progress. With the SHARK 6, we’re delivering not just a drive, but a lifestyle built for the future."
This landmark launch represents a significant milestone in Saudi Arabia's automotive landscape, reinforcing BYD’s commitment to innovation and long-term investment in the Kingdom.
At the heart of the SHARK 6 is the DMO Super Hybrid Off-road Platform, an in-house innovation by BYD that delivers nearly 480 430 horsepower, equivalent to a 4.0L V8 engine, through an intelligent electric four-wheel drive system. This dual-mode architecture eliminates range anxiety while enabling exceptional performance across both off-road and urban environments.

The SHARK 6 also sets a new standard for vehicle architecture and safety. It features BYD’s Cell to Chassis (CTC) technology, integrating the ultra-safe BYD Blade Battery directly into the high-strength steel frame. This design increases torsional stiffness, enhances battery protection in harsh off-road conditions, and allows for a flat rear floor, significantly improving passenger space and ride comfort.
The premium driving experience is further elevated by a double-wishbone independent suspension on both the front and rear, a feature typically found in luxury SUVs, which provides exceptional comfort and agility. Furthermore, with its electric-driven mode covering over 80% of typical driving conditions, the SHARK 6 achieves an industry-leading NVH (Noise, Vibration, and Harshness) level for a near-silent and serene journey.

Technologically advanced, the SHARK 6 is equipped with a 540° Panoramic View Camera, offering full visibility of surroundings and undercarriage. The Vehicle-to-Load (VTOLV2L) function transforms the pickup into a mobile power station, ideal for powering tools at a worksite or appliances during outdoor activities like camping or grilling.

The launch event was held at Riyadh Arena and brought together media representatives, influencers, customers, and sub-dealers for an exclusive first look at BYD’s cutting-edge hybrid technologies.
Looking ahead, BYD KSA is preparing to unveil even more models, expanding its portfolio of innovative electric vehicles tailored to meet the evolving needs of the Kingdom’s market. This commitment is part of BYD’s global vision to accelerate the transition to new energy mobility through continuous technological advancement.

The all-new BYD SHARK 6 will beis available for customers in Saudi Arabia starting October 1, 2025.
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About BYD
Founded in 1995, BYD is a global leader in the design and manufacture of new energy vehicles, including electric cars, buses, and commercial vehicles. Renowned for its cutting-edge hybrid and electric technologies, BYD is committed to driving sustainable mobility worldwide by delivering innovative, reliable, and eco-friendly transportation solutions. Al-Futtaim BYD represents BYD in Saudi Arabia, bringing advanced electric mobility technologies to meet the Kingdom’s evolving needs.
Learn more: https://www.byd.sa/ 

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About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Operating across 18 countries in the Middle East, North Africa and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions.
Employing a workforce of nearly 33,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more.
With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders—supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow.
Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet.

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Al-Futtaim BYD Saudi Arabia
Email: ahmed.ghazwan@alfuttaim.com 
Website: www.byd.sa
Phone: +966 551129628
Name: Ahmed Ghazwan – Sr. Marketing Communications Manager 
Agency: Memac Ogilvy KSA
Email: ahmed.alhassani@ogilvy.com
Phone: +966 55 569 4089
Name: Ahmed AlHassani – Media Relations Director