Al-Futtaim BYD Saudi Arabia Launches Ramadan Food Basket Initiative as Part of Its Corporate Social Responsibility Program Across the Kingdom

As part of its ongoing commitment to corporate social responsibility and in preparation for the Holy Month of Ramadan, Al-Futtaim BYD KSA, the official distributor of BYD, a global tech leader and pioneer in New Energy Vehicles (NEVs), has launched a Ramadan food basket distribution initiative aimed at supporting families in need across several regions of the Kingdom of Saudi Arabia.

The initiative seeks to ease financial pressures on beneficiary families by providing essential food supplies to help meet the needs of the Holy Month. The program was implemented in collaboration with the National Center for Social Responsibility, reflecting a shared spirit of cooperation and community service.

Food baskets were assembled at BYD showrooms across the Kingdom, with active participation from employees and customers. Volunteers also contributed to distributing the baskets to neighboring villages, embodying the values of generosity and solidarity that define the month of Ramadan.

Commenting on the initiative, Jerome Saigot, Managing Director of Al-Futtaim BYD Saudi Arabia, said: “This Ramadan initiative forms an integral part of Al-Futtaim BYD Saudi Arabia’s corporate social responsibility programs and reflects our ongoing commitment to supporting the communities in which we operate. The Kingdom’s social responsibility ecosystem plays a vital role in strengthening community cohesion and contributing to sustainable development, particularly during the Holy Month of Ramadan, which represents the values of generosity, solidarity, and compassion. Through this initiative, we are proud to engage our employees, customers, and partners in meaningful community action that supports families in need and aligns with the Kingdom’s vision for positive social impact and shared responsibility.”

The Ramadan food basket initiative is part of Al-Futtaim BYD Saudi Arabia’s year-round CSR program, which focuses on sustainable community engagement, promoting a culture of volunteerism, and reinforcing shared values among employees, customers, and partners.

Through such initiatives, Al-Futtaim BYD Saudi Arabia continues to affirm its commitment to creating positive social impact and supporting local communities across the Kingdom.